Holey Handpies Visual Identity

I designed a cheeky visual identity for Holey Handpies. These handpies are made the traditional way with an antique pie press, and have a signature hole on top.

The owners of Holey Handpies, Becky and Will, will be launching Holey Handpies to local farmers markets, grocers and more stockists. We wanted to play with an ode to tradition, but with a fun and accessible brand- and playing with the word “holey”. Keeping this in mind, we wanted the brand to evoke fun and cheekiness, a tasty product, a nod to tradition, and to be transferable to various mediums like packaging, digital applications, and 3D spaces like their market booth or signage.