Thinkific Communities Campaign

Thinkific launched their new product, Thinkific Communities, in fall 2022. This is an exciting move for Thinkific as they shift into offering multiple learning products. I was in charge of the campaign branding and creative concept, and oversaw the launch of the creative and conceptual element of this campaign.

Working on this campaign I oversaw a small team to develop the art direction, landing pages, e-mail designs, ads, creative video direction and more. I tried to come up with a design language that showcased the potential of business expansion, highlighted new features, and felt optimistic and hopeful.