For the visual identity project with Rosario Strength Therapy, I partnered with Danzel, the owner, to create a brand that truly embodied his expertise as an athletic therapist. As a small business specializing in athletic therapy, Rosario Strength Therapy needed a strong, confident, and approachable brand. We developed a responsive logo that communicated Danzel’s vast knowledge and experience, steering clear of typical fitness clichés like weights or muscular arms. Instead, the focus was on creating a design that reflected his professionalism and the welcoming environment he fosters for every client.